Thursday, January 13, 2011

Failures in Marketing: Missing the Pitch...

Dear Silk ad campaign manager,

Claiming "Silk is the best tasting Soy Beverage ever!" is functionally equivalent to saying "the Ford Pinto is the best compact car that explodes in rear end collisions!" It's not going to convince anyone to try your product because it does nothing to attack peoples preconceptions of your product.

I'm not even sure it would convince someone who likes soy milk to drink it.

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