Tuesday, May 31, 2011

TotD: DC Puts Neck In Noose, Dares Hangman.

How? By "rebooting" everything:
Starting this summer, the publisher will re-number its entire DC Universe of titles, revamping characters such as Batman, Superman, Wonder Woman and others from its 76-year history for a more modern and diverse 21st century.
Gotta admit, I'm not particularly invested here. But, there's a pretty established history of fanboys going apocalyptic for such actions... which runs into the reality that fanboys run your retail establishments and tend to respond by cutting orders to express displeasure and... well... you'd better hope your simultaneous online plan works out.

So, yeah, not without risk and definitely ballsy. But, probably also what needed to be done for the long term...

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